Remains the best way to reach your true audience
While the use of social media platforms such as Twitter, Facebook, YouTube, etc. continue to serve as brand-building tools, the stats to support email marketing – in particular its reach and penetration – deserve some serious attention:
- there are 3.6 billion email accounts (and counting!)
- 54% of emails sent by businesses are marketing messages
- 91% of consumers check their email daily
- 74% of consumers prefer to receive commercial communications via email
- 60% of marketers believe email marketing produces positive ROI
- 66% of consumers have made a purchase online as a result of an email marketing message
- email marketing has an ROI of 4,300%
While many businesses are attracted to the free aspect of social media, in the best marketing strategy, targeted, professional email and social media should be working together.
Email engages. It moves the conversation about your products and services into a more personal environment to which you’ve been invited – the inbox. Engagement occurs when the conversation is two-way. Pay attention to the Statistics Reports eTouchServices generates for you as it contains candid feedback on what your audience wants.
Email is measurable. Unlike other forms of marketing and advertising (such as print, television, radio, even direct mail) email measurement techniques and analytics allow you to truly analyze your latest communication.
Emails create a trail to follow. Many recipients will of course open, view and choose not to buy your product on service. The thing with email however is that they’ve left a trail for you to follow to engage with them at a time when they may be ready to make a purchasing decision. This of course needs to be done respectfully and in line with privacy rules.
Email is cost-effective. Compare to the cost of other forms of marketing and advertising (TV, print, radio, billboards, direct mail, etc.). Plus it’s targeted which reduces your cost per impression immensely.
Email delivers ROI like nothing else. Because it’s usually based on an opt-in principle – meaning the user has chosen to receive your emails – you already have a potential customer who is receptive to your message. R0I is extremely high – up to 4300% according to the Direct Marketing Association.
Email can help earn a loyal, larger audience. Strong content encourages ‘word-of-email’, which helps grow your database organically.
Email is friendly – It’s a more personal and engaging way to move from conversation to conversion.
Email is everywhere. Mobile email use is also showing consistent and significant growth accounting for 15 to 70% of email opens, depending on your target audience, product and email type. Your message can truly get to your customers wherever they are.
Email only works if it’s delivering value
Not all email is good email. The key again is integrating email into an overall marketing strategy that includes a focus on quality content that provides value. We’ll guide you through the process, provide our 12 years of expertise and deliver ROI. Your success is our success! Ready for 2015? Let’s get started!