There are many things to be afraid of in Cyberspace – email marketing shouldn’t be one of them.

Macaulay Culkin

You have probably heard the term “phishing” which is one of the primary threats that Cyber Security Awareness month addresses. Phishing occurs when online or “cyber” criminals use emails or social media messages that appear legit but are fronts to get confidential information such as passwords, usernames or payment/credit card details that can be used for fraudulent purposes.

Cyber attackers can also exploit vulnerabilities in software and hardware. They exploit security weaknesses by tricking people into opening infected emails or visiting corrupted websites that infect their computers with malicious software. Once they get into your computer, attackers can essentially steal your identity, distorting information, corrupting operation and programming your computer to attack other computers. This has happened to a few of my colleagues and it is an enormous pain not to mention the loss of trust and credibility it can cause.

The annual cost of identity theft in Canada has been estimated at nearly $1.9 billion. This is one of the reasons that the Canadian government upped its requirements under the Canada Anti-Spam Legislation (CASL).  You can read some of the Fast Facts about CASL here. We’re completely up-to-date on and compliant with all CASL requirements and we help to ensure that all of our eNewsletter clients are too.

So while the cyberspace can be a scary place, it doesn’t have to be. With CASL, as well as the expert support companies like eTouchServices provides, you can go forth into the dark – or not so dark – world of email knowing that there are others that have your back.

Now that we’ve gotten that out of the way, how can we help remove any lingering fears you might have about regular email marketing campaigns? Give this part of your business the time it deserves. Just as a cyber attack can bring you to your knees, so can an email marketing effort that isn’t properly planned or supported.

It’s amazing how less afraid our clients become once they have a solid strategy – and begin to see results after their first few campaigns.

It helps that we’re not scary to work with either. We’ll advise you on your message, special offers, design and overall approach. We’ll scrub your data so that your distribution list just has those email addresses with real people behind them, we’ll advise you on CASL requirements and test, and test, and test your message so that it arrives in the recipient’s email box looking just the way you envisioned it.

Through ongoing consultation with legal and online experts, eNewsletters coming out of the server have been established as safe and reputable on multiple servers worldwide – which means they make it through most spam filters.

We’ll also compile post-deployment statistics after your message has deployed so that you can measure the results of your campaign. A campaign can be a single email or many over a specified amount of time. We’ll assist you in determining the strategy that works for your budget and the results you’re looking for.

Making email marketing less scary:

  • Plan your campaigns with an eye on the results you’re looking for.
  • Get support, whether it’s us or another company that will ensure the security, quality and integrity of your message.
  • Insist on testing to make sure your message gets through the way you intended
  • Get up to date on CASL requirements – know the rules.
  • Look at the numbers, build on what works and let go what doesn’t

We hope we’ve helped remove some of those nasty fears that hold people back from using the web in the way it was intended – to open doors to a world of opportunities!

Bookmark this page or contact us today for more unscary advise about email marketing.

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