Looking good in 2016
It will soon be a new year and we all want to look our best. Many people think that New Year’s resolutions are passé, but still…they are a great way to focus on positive changes we want to make for ourselves and our businesses with the dawn of a new year.
Let’s think about the lifecycle of your customers in the coming months. If you’re in retail, there will likely be gift cards floating around with your name on them. If you’re a charity, it’s your time to standout when others fall quiet after the busy holiday season.
The first quarter is also a great time to send targeted reminders for those needing to renew annual memberships or to invite attendees to events throughout the upcoming year before their new calendar fills up. All are great ways to start building your community for the year ahead.
There’s never been a better time to get your email marketing program ramped up or off the ground. As we wave good-bye to 2015, I wanted to share some parting thoughts on how you can add some sparkle to your email marketing as the New Year unfolds:
1. Mobilize your messages.
According to a Canadian Radio-television and Telecommunications Commission (CRTC) survey, more than 70% of the population has a tablet and 39% use them. The Canadian Wireless Telecommunications Association reports that smartphone penetration in Canada is now at 73%. You’ll want to make sure your message is readable – nay, stands out – for mobile users.
2. Give and you shall receive all year long.
You’ll get as much out of your email marketing as you put into it: the power of professional, strategic and brand-tailored design is essential for you to stand out in the email crowd.
3. Spread cheer across all email platforms.
Besides mobile, you’ll want to make sure that your message keeps its glow across dozens of different email applications before it hits all those varied iOS and Android email programs.
4. Check that list twice.
Your email list should also be pruned to remove those bad/inactive emails, soft and hard bouncebacks, or anyone who hasn’t asked you to drop by this year. See The short and sweet about CASL.
5. Share your gifts.
What are you doing to thank those receiving your message for allowing you into their inbox? Think about the incentives and special gifts you have to share.
We are happy to help put that extra sparkle on your email marketing all year long. It’s what we do all day, everyday so that you don’t have to. Contact us today and kickstart your 2016.