Like many people across the globe I soaked up the excitement of the 2016 Olympic Games in Rio de Janeiro. There were nail biting moments and great finishes. Those final seconds on the track, in the pool or during other events when, as a spectator, you’re holding your breath in anticipation, hoping for the best result but knowing that anything can happen. If we feel that way just watching, imagine what it must be like for the athletes who steal the games with their finesse, grace, grit and unadulterated hard work. We see their beauty but really can’t feel their pain.
eNewsletters are kind of like that. I know…What??
Sure, as I’ve been fist clenched, cheering on our Canadian athletes (sorry my out of country clients and friends) I’ve thought about how much hard work we don’t get to see in the long strides of that leading sprinter, the thrusting strokes of the swimmers or stellar jumps of the pole vaulters. So much has happened before their time in the spotlight. Before the gold, silver or bronze finish.
Your strategic communications through an eNewsletter may be your claim to fame. Done right, it is a source of pride, representing your company and possibly your country too.
Done right, it should take some effort, some sweat in testing and code to ensure a solid eNews that is stable in dozens of email programs, tablets and phones.
My hope is that you’re taking the steps to ensure that your audience doesn’t have to see your pain, but instead sees a quality finished product through your eNews that makes them so happy you get to reap the rewards. If you’re an eTouchServices client you may know a little about this kind of effort but it doesn’t hurt to be reminded of how much work it takes to truly be in the game of successful email marketing for every campaign.
Helping our clients get out of the gate with their best feet forward is something we do everyday. All of our email marketing services include:
- CASL compliancy.
- Customized, brand-specific eNewsletter design services.
- Database scrub and real time maintenance of subscribes, unsubscribes and change-of-addresses.
- Testing in the latest devices, iOS, Windows, Android and browser updates. This means making sure messages display appropriately for the end user.
- Advice on subject lines, timing, design, messaging and more.
- Post-deployment statistics.
Through ongoing consultation with legal and online experts, eNewsletters coming out of the @etouchservices.com server have been established as safe and reputable on multiple servers worldwide – which means they fly through the major spam filters.
So…if you are looking for a gold medal eNewsletter, contact us today.